The story behind the jewellery:

The Magda necklace is a timeless design and a real 'statement'. It is incredibly beautiful alone, but also beautiful in combination with thinner chains to create a contrast-filled look.

My new chain collection is a tribute to the strong women in my family and the jewellery they wore.

In my mother's jewellery box I found chains from the 50's, 60's and 70's, and I can clearly remember how they have been worn by the women who have paved the way for the values I have today, and who brought me up with love, courage and freedom.

I am daily inspired by these women, and think that you probably have women around you in the same way who make you who you are.

Production:

My goal with the World Goals Collection is twofold: Firstly, we want to spread the message about the World Goals so that they are adopted and implemented, and secondly, we want to put the production where it makes a difference. Today, there are 400 million people in the 'handmade sector' who do not have access to formal education, but who know a craft that provides them with an income. These are the people we want to work with.

We have personally visited all our workshops and therefore know with certainty that working conditions and wages are decent, that production is environmentally friendly and that the metals are recycled.

We are proud that our production makes a difference, and continue to look for workshops around the world where we can contribute to a better future.